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/* The comparison shares each complete case study, with its own typography and navigation. */
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/* Secrets' display face is a small signature within the lighter editorial system. */
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/* Scroll motion stays on the media layer, so the editorial grid never shifts. */
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.ed-motion-floating[hidden]{display:none}
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/* Keep wide campaign films wide, including their lettering and product framing. */
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/* Smartker: preserve the complete original 1920×1080 frame in both languages. */
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/* Final editorial polish shared by the home and every case study. */
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.ed-collection{margin-top:112px;border-top:1px solid #222320;border-bottom:1px solid #222320}
.ed-collection summary{display:grid;grid-template-columns:1fr auto auto;align-items:center;gap:26px;min-height:112px;padding:20px 0}
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.ed-collection summary .ed-label{margin-left:0;color:var(--ed-ink);font-size:13px;white-space:nowrap}
.ed-collection .ed-plus{display:grid;place-items:center;width:52px;height:52px;border-radius:50%;background:var(--ed-pink);font-size:31px;line-height:1;transition:transform .3s ease,background .2s ease}
.ed-collection summary:hover .ed-plus{background:#d949aa}
.ed-collection-grid{margin-top:0;padding:18px 0 72px}
.ed-detail .ed-header{border-bottom:1px solid #2223201f}
.ed-detail main>.section-pad:first-child{padding-top:clamp(58px,7vw,110px)}
.ed-detail .back-link{font-size:13px;letter-spacing:.02em;text-underline-offset:5px}
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.ed-detail .next-project{position:relative;display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:end;gap:18px 40px;padding-top:clamp(70px,8vw,120px);padding-bottom:clamp(70px,8vw,120px);background:var(--ed-paper);color:var(--ed-ink);border-top:1px solid #222320;overflow:hidden}
.ed-detail .next-project>.eyebrow{grid-column:1/-1;font-size:12px!important;letter-spacing:.08em!important;line-height:1.4!important;color:#686961}
.ed-detail .next-project>span:nth-child(2){display:flex;flex-direction:column;align-items:flex-start;gap:8px;max-width:18ch;font-family:Editorial Montreal,Arial,sans-serif;font-size:clamp(43px,6vw,98px)!important;line-height:.96!important;text-transform:none;letter-spacing:-.055em!important}
.ed-detail .next-project small{display:block;margin:0;font-family:Georgia,serif;font-size:clamp(24px,2.6vw,43px)!important;font-style:italic;font-weight:400;line-height:1.08!important;letter-spacing:-.04em!important}
.ed-detail .next-project b{position:static;grid-column:2;grid-row:2;display:grid;place-items:center;width:68px;height:68px;border:1px solid currentColor;border-radius:50%;font-family:Editorial Montreal,Arial,sans-serif;font-size:30px;font-weight:400;line-height:1;transition:background .2s,color .2s,transform .25s}
.ed-detail .next-project:hover b{background:var(--ed-pink);border-color:var(--ed-pink);transform:translate(4px,-4px)}
.ed-detail-reveal{opacity:0;transform:translate3d(0,24px,0);transition:opacity .75s ease,transform .95s cubic-bezier(.2,.7,.2,1)}
.ed-detail-reveal.is-visible{opacity:1;transform:none}
@media(max-width:700px){
  .ed-collection{margin-top:64px}
  .ed-collection summary{grid-template-columns:1fr auto;gap:8px 16px;min-height:100px}
  .ed-collection summary>span:first-child{font-size:32px}
  .ed-collection summary .ed-label{grid-column:1;font-size:12px}
  .ed-collection .ed-plus{grid-column:2;grid-row:1/3;width:48px;height:48px}
  .ed-collection-grid{padding:16px 0 56px}
  .ed-detail .next-project{grid-template-columns:minmax(0,1fr) auto;gap:16px 20px}
  .ed-detail .next-project>span:nth-child(2){font-size:clamp(39px,11vw,58px)!important;line-height:.98!important;max-width:9ch}
  .ed-detail .next-project small{font-size:clamp(22px,6.5vw,30px)!important;line-height:1.1!important}
  .ed-detail .next-project b{width:52px;height:52px;font-size:23px}
}
@media(prefers-reduced-motion:reduce){.ed-detail-reveal{opacity:1;transform:none!important}}
@media print{.ed-detail-reveal{opacity:1;transform:none}}

/* A distinct dark close after the Visual Lab colour field. */
.editorial .ed-contact,.ed-detail .ed-contact{background:#171815;color:var(--ed-paper);border:0}
.editorial .ed-contact h2 a:hover{color:var(--ed-pink)}
.editorial .ed-contact-top>p:last-child{color:#c9cac2}
.editorial .ed-contact-grid{border-top:1px solid #eeece638;padding-top:32px}
.editorial .ed-contact-grid>div{gap:0}
.editorial .ed-contact-grid .ed-person-name{font-size:23px;line-height:1.2;font-weight:400;letter-spacing:-.025em;margin-bottom:7px}
.editorial .ed-contact-grid .ed-person-role{color:var(--ed-pink);font-size:12px;line-height:1.4;letter-spacing:.06em;text-transform:uppercase;margin-bottom:24px}
.editorial .ed-contact-grid a,.editorial .ed-contact-grid p{color:var(--ed-paper)}
.editorial .ed-footnote{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;border-top:1px solid #eeece638;padding-top:24px;color:#aeb0a8}
.editorial .ed-footnote>p{font-size:13px}
.editorial .ed-footer-mark{display:grid;grid-column:1;justify-self:start;place-items:center;width:52px;height:52px}
.editorial .ed-footer-mark img{display:block;width:52px;height:52px}
@media(max-width:700px){
  .editorial .ed-contact-grid{padding-top:26px}
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  .editorial .ed-contact-grid .ed-person-role{margin-bottom:16px}
  .editorial .ed-footnote{display:grid;grid-template-columns:auto 1fr;align-items:center;column-gap:18px;row-gap:24px}
  .editorial .ed-footnote>p{margin:0}
}
